E1

1. Five types of mass media are television, radio, newspaper, internet, and magazines.
2. Print media used to be the main source for information. Now, with television and internet as sources of media, print media has become less popular. More people rely on broadcast media for the news, rather than print media
3. Once television became a source of media, presidential campaigns became more noticed by people. Because there were only a few channels in the 1950s, presidential debates and campaign ads were seen by almost everyone who owned a TV. People were more informed of candidate's positions and platforms.
4. Yellow journalism is journalism that is exaggerated to get public attention. It is used today in the media. An example would be the tabloids, such as People.
5. The FCC prevents monopolies over a broadcast market by limiting the number of stations a company can own. The FCC examines the goals and performance of stations in order to make sure the station is serving the public interest. The FCC makes sure office holders and political candidates have an equal amount of broadcasting time, meaning if one candidate gets broadcasting time, that station must also be willing to sell time to the candidate running for the same office.
6. Roosevelt used fireside chats to reassure Americans that he could get them out of the depression, which helped him get elected. He aired speeches on the radio to get public attention.
7. Politicians use new media, like the internet, by posting ads onto websites to receive greater public attention.
8.
A. An advantage of narrowcasting would be that people could focus more on what they like. There are more choices for the public.
B. A disadvantage would be that people would not be as well informed on a variety of issues or subjects.